In this Advertising excercise, we bring the iconic rooster logo of the Huy Fong Foods Sriracha to life as the mascot/ambassador of our brand—bold, memorable, and full of personality. 

By making the rooster the face of Sriracha, we strengthen our status as the original and make it easy for everyone to recognize & connect with the real deal. This is how we claim our spot as the true champion in a sea of imitators.

We came up with different advertising campaigns and activation ideas to make the brand stand out in the European market.